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- ESG Activities
ESG Activities
Key Initiatives
We are advancing proposals and initiatives for our stakeholders under three key themes.
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※KLP: Kirei Lifestyle Plan(Kao's ESG Strategy)
Our ESG Strategy – Kirei Lifestyle Plan
Achieving Hygienic Environments
Initiatives aimed at realizing hygienic environments in public spaces beyond the home, ensuring everyone can live with peace of mind.
Striving to support cleanliness in everyday life throughout Japan
Sharing Information Through Digital Media
We provide practical information to support hygiene management, tailored to professional settings such as restaurants, lodging facilities, and long-term care facilities.
Consideration for People
(Customers, Employees, and Users)
Initiatives focused on safety, security, simplicity, and reliability, making products and information easy to understand and easy to use for everyone.
Universal Design Initiatives
for Hotel In‑Bath Amenities
We actively promote universal design that is accessible to all users. As one example, we are implementing various initiatives so that guests staying at hotels and other hotels & accommodation facilities can enjoy a comfortable, convenient stay.
Tactile Identification of Shampoo, Conditioner, and Body Soap Containers
To enable identification by touch alone, three different types of tactile markings are applied to bottles and pumps.While this is standard for household products, it has not yet been widely adopted for products for professional use. We are addressing this with a focus on ease of use for everyone.
Pictogram* Support
We design pictograms that are easy to understand at a glance and print them on bottles or provide them as labels.
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*Pictogram: Visual symbols designed to convey meaning instantly to anyone who sees them
Multilingual Labeling
We provide labeling in English, Chinese, and Korean (on bottles or via prepared labels).
Braille Labels
Braille labels are also available.
Supporting a Diverse Workforce:
Reducing Workload with Simple, Reliable Operations
In recent years, the workforce has become increasingly diverse, including part-time workers, foreign employees, and seniors. To help everyone work with confidence, we offer solutions that support a diverse workforce—for example, creating illustrated operation manuals and reducing mistakes during refilling by color-coding labels so the users can easily match detergent products with the correct refill containers.
Illustrated Manuals
Work operations are presented in illustrated manuals to make them easy for everyone to understand and use.
Color Coding of Refill Container Labels(Improved Identifiability)
By matching the label and bottle colors of detergent products and their corresponding refill containers, we reduce misidentification during the refill process.
Environmental Initiatives
Activities to propose environmentally conscious products and solutions for a sustainable society
Reducing Plastic Use by Lightweighting Bottles and Switching to Pouches
We are reducing plastic use by lightweighting our 4.5 L bottles (using thinner walls) and switching to pouch packaging.
For pouch products, we have adopted AIR HOLD POUCH™ packaging to improve usability.
4.5L Bottles※
We are reducing plastic use by lightweighting our 4.5 L bottles (using thinner walls) and switching to pouch packaging.
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※全てのボトルに当てはまるものではありません
AIR HOLD POUCH™
For pouch products, we have adopted AIR HOLD POUCH™ packaging to improve usability.
Use of Environmentally Responsible Plastics
We are also promoting the use of environmentally responsible plastics, such as plant-derived plastics (biomass PET) and recycled PET.
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※This does not apply to all containers.
Use of Plant-Derived Plastics (Biomass PET)
Use of Recycled PET
Water Conservation Initiatives
We promote water conservation through products and operational improvements, such as reducing rinsing time.
Products Focused on Water Conservation
We create illustrated operation manuals so procedures are easy for anyone to understand and follow.
Speeding Up Bathtub Cleaning
- No need for scrubbing with a sponge or rinsing the bathtub after applying detergent.
- This reduces workload, shortens task time, and lowers water use.
Simple Kitchen Floor Cleaning—Just Sprinkle!※1※2
No rinsing required—saving water compared with conventional cleaning methods.
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※1For heavily soiled areas, scrub with a brush or similar tool.
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※2If the kitchen floor is not sloped and the detergent does not flow naturally into the drain, remove excess water.
Operational Recommendations
By recommending the right detergent and concentration for each type of soil and how to use it properly, we help reduce water use and avoid excessive rinsing.
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- ESG Activities
